Reef Cafe

"Ruben" is a chain of burgers and hot meats in a unique American atmosphere. "Ruben" sandwich was invented somewhere in deli in New York in the mid-20s and arrived in Israel about a decade ago. "Ruben" has set itself the goal of upgrading the hamburger trend in the country and today the chain serves alongside its famous burgers and sandwiches, also steaks, asado, special entrees and specials from the smokehouse on a daily basis.

Fresh The Market restaurant is hosting events different from anything you have known so far in Israel, both through a unique and eye-catching urban design from the first second and by providing its guests with the opportunity to enjoy all worlds as well as moving from concept to concept during its hours of operation. In the morning we invite you to a cafe with an amazing and young urban atmosphere that offers you indulgent breakfasts that attract customers from all over the Kiryat. During the lunch hours the on-site cafe changes its face to a restaurant which offers you to enjoy a combination of several different cuisines under one roof without compromises with specialization at the highest culinary level you will find in Israel. In the evening, the atmosphere in the restaurant changes and becomes, through the use of unique ceiling lighting, a place of entertainment that attracts a young and high-quality crowd who are looking for a unique place where they can enjoy nightlife in an atmosphere that you will not find in any other restaurant in the area with surprising wines and cocktails alongside the indulgent menu of the unique dishes served at the Hachshara restaurant.