Ruben Netivot

About Us

"Ruben" is a chain of hamburgers and hot meats in a unique American atmosphere. The Ruben sandwich was invented somewhere in New York delicatessens in the mid-1920s and arrived in Israel about a decade ago. "Ruben" has set itself the goal of upgrading the hamburger trend in Israel and today, in addition to its famous hamburgers and sandwiches, the chain also serves steaks, asado, special starters and specials from the smokehouse on a daily basis.