ג'ורג' וג'ון

Chef Or Ginsberg provides a creative and daring hospitality experience at the SELAS restaurant with the desire to create a fascinating culinary journey.

The new place in Nachalat Binyamin. Two floors, three spaces and a lively street. Each space specializes in its field, a seasonal food bar overseen by Alon Peled and Aviv Cohen, a colorful cocktail bar run by Yuval Sofer and Dan Kreitzer, and on the top floor a stylish wine bar run by Shmulik Koltan and Yonatan Rotenberg, with a private balcony overlooking the Binyamin estate, which is closed to vehicle traffic every evening. All you have to do is choose which space to sit and enjoy them all together.

Bo'u is an open invitation to come in—so simply, Bo'u. Born from a passion for hospitality and creating memorable experiences, Bo'u was founded with the vision of becoming a warm, welcoming home where guests can connect through genuine, unpretentious hospitality. Bo'u offers a full-range dining experience, whether you're stopping by for a cocktail and light bites at the bar or gathering around the table to share a complete meal. Chef-owner Tomer Tal is one of Israel's leading culinary talents. He previously played a key role in shaping one of Tel Aviv's most acclaimed restaurants, renowned for its exceptional quality and creative cuisine. Tomer's cooking is deeply inspired by the local landscape, the Mediterranean Sea, and close collaborations with local farmers and producers. His culinary language reflects the rich cultural diversity of Tel Aviv, celebrating the region's finest ingredients through contemporary techniques such as smoking, open-fire grilling, curing, pickling, and the generous use of fresh local herbs. His work has earned international recognition, receiving accolades and awards from some of the world's most prestigious culinary guides and publications.