The BBB chain was established in 2000 grew and developed over the years and currently has about 30 restaurants nationwide. The chain offers a family meal experience with a variety of hamburger dishes in different flavors, special dishes for children, and dishes for family members who don't eat meat, such as vegetarian and vegan dishes. Our meat is 100% fresh, and is ground every morning on the spot. Our restaurants are defined under the 'Casual Dining' category with an American diner design which allows all family members to enjoy a pleasant dining experience.

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"Ruben" is a chain of hamburgers and hot meats in a unique American atmosphere. The Ruben sandwich was invented somewhere in New York delicatessens in the mid-1920s and arrived in Israel about a decade ago. "Ruben" has set itself the goal of upgrading the hamburger trend in Israel and today, in addition to its famous hamburgers and sandwiches, the chain also serves steaks, asado, special starters and specials from the smokehouse on a daily basis.

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